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Milk & Cookies!
The Virtuous Book
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Sweet+Simple
Artificial Venture into Abyss
5X5
Magix!
February 2023
Milk & Cookies!
A bakery brand serving up the best friendship in history.
Package Design, Branding & Identity, Graphic Design
February 2023
Milk & Cookies!
A bakery brand serving up the best friendship in history.
Package Design, Branding & Identity, Graphic Design
February 2023
Milk & Cookies!
A bakery brand serving up the best friendship in history.
Package Design, Branding & Identity, Graphic Design
Milk & Cookies! is a bakery brand serving up the best friendship in history: milk and cookies (psst — it’s in the name). For far too long have these best of friends been separated by grocery store aisles. We achieved this landmark breakthrough in snack enjoyment by packaging powdered milk with your freshly baked cookies — thank us later.
Three pairings have been thoughtfully chosen to match with each other beautifully. Our three flavors include: Chocolate Chip Cookies with White Milk, ‘M+Milk’ Cookies with Chocolate Milk, and everyone’s favorite, [REDACTED] Cookies with White Milk. These three flavor pairings give a nice range of the timeless classic, a chocolate lover’s dream, and another, though legally trademarked, classic pair.
Our three flavors packaged in our thematic milk cartons.
The branding of Milk & Cookies! takes a friendly, yet snarky approach with its titular characters and brand voice. Both of our characters, Milk and Cookies, change their appearance for each package, matching the products inside. Speaking of packaging, this lively pair is packaged in a milk carton, ensuring that they will stand out among the boxes and sleeves in the cookie aisle.
Our main typeface, FREE FAT FONT, gives a chunky and characteristic look to not only our logo, but to the snarky sayings on the sides of each carton. Lastly, our three flavor pairings each have a unique color, allowing them to stand out from one another from a parting glance.
In all, the branding of Milk & Cookies! emphasizes fun, character, and friendship — awwww!
The right side of our three milk cartons, offering up some witty catchphrases for each flavor pairing.
Full images of all three Milk & Cookies! flavor pairings.
All three Milk & Cookies! flavor pairings side by side.
Milk & Cookies! is a bakery brand serving up the best friendship in history: milk and cookies (psst — it’s in the name). For far too long have these best of friends been separated by grocery store aisles. We achieved this landmark breakthrough in snack enjoyment by packaging powdered milk with your freshly baked cookies — thank us later.
Three pairings have been thoughtfully chosen to match with each other beautifully. Our three flavors include: Chocolate Chip Cookies with White Milk, ‘M+Milk’ Cookies with Chocolate Milk, and everyone’s favorite, [REDACTED] Cookies with White Milk. These three flavor pairings give a nice range of the timeless classic, a chocolate lover’s dream, and another, though legally trademarked, classic pair.
Our three flavors packaged in our thematic milk cartons.
The branding of Milk & Cookies! takes a friendly, yet snarky approach with its titular characters and brand voice. Both of our characters, Milk and Cookies, change their appearance for each package, matching the products inside. Speaking of packaging, this lively pair is packaged in a milk carton, ensuring that they will stand out among the boxes and sleeves in the cookie aisle.
Our main typeface, FREE FAT FONT, gives a chunky and characteristic look to not only our logo, but to the snarky sayings on the sides of each carton. Lastly, our three flavor pairings each have a unique color, allowing them to stand out from one another from a parting glance.
In all, the branding of Milk & Cookies! emphasizes fun, character, and friendship — awwww!
The right side of our three milk cartons, offering up some witty catchphrases for each flavor pairing.
Full images of all three Milk & Cookies! flavor pairings.
All three Milk & Cookies! flavor pairings side by side.
Milk & Cookies! is a bakery brand serving up the best friendship in history: milk and cookies (psst — it’s in the name). For far too long have these best of friends been separated by grocery store aisles. We achieved this landmark breakthrough in snack enjoyment by packaging powdered milk with your freshly baked cookies — thank us later.
Three pairings have been thoughtfully chosen to match with each other beautifully. Our three flavors include: Chocolate Chip Cookies with White Milk, ‘M+Milk’ Cookies with Chocolate Milk, and everyone’s favorite, [REDACTED] Cookies with White Milk. These three flavor pairings give a nice range of the timeless classic, a chocolate lover’s dream, and another, though legally trademarked, classic pair.
Our three flavors packaged in our thematic milk cartons.
The branding of Milk & Cookies! takes a friendly, yet snarky approach with its titular characters and brand voice. Both of our characters, Milk and Cookies, change their appearance for each package, matching the products inside. Speaking of packaging, this lively pair is packaged in a milk carton, ensuring that they will stand out among the boxes and sleeves in the cookie aisle.
Our main typeface, FREE FAT FONT, gives a chunky and characteristic look to not only our logo, but to the snarky sayings on the sides of each carton. Lastly, our three flavor pairings each have a unique color, allowing them to stand out from one another from a parting glance.
In all, the branding of Milk & Cookies! emphasizes fun, character, and friendship — awwww!
The right side of our three milk cartons, offering up some witty catchphrases for each flavor pairing.
Full images of all three Milk & Cookies! flavor pairings.
All three Milk & Cookies! flavor pairings side by side.